IAC Media Founder Ivy Arias to Lead Brand LA as Editor-in-Chief
Brand LA will begin a new chapter as an independently led regional publication in January 2027.
LOS ANGELES — July 2026 — Ivy Arias, Founder of IAC Media, will lead Brand LA into its next chapter as Editor-in-Chief when the brand relaunches as a regional publication in January 2027.
Under Arias’s editorial direction, Brand LA will become a public-facing platform offering free access to information, perspectives, and resources relevant to the people and organizations shaping Southern California.
The publication will build upon the knowledge, relationships, and regional perspective developed throughout Brand LA’s history while establishing a distinct editorial identity for its future.
“Brand LA has always represented connection—to people, ideas, opportunities, and the extraordinary range of communities that define this region,” Arias said. “This next chapter gives the brand the independence and editorial purpose to examine those connections more deeply and share their value with a broader audience.”
As Editor-in-Chief, Arias will guide the publication’s editorial vision, coverage priorities, and contributor network. Brand LA will explore business, entrepreneurship, leadership, education, community development, culture, civic life, and the international relationships influencing Southern California.
Its coverage will bring together expert insight, lived experience, practical knowledge, and original storytelling. The publication will also create space for voices and perspectives that contribute meaningfully to the region but are not always represented in traditional business, institutional, or media narratives.
Arias brings a cross-disciplinary and cross-cultural perspective to the role. She is a multilingual entrepreneur, author, communications strategist, and social sciences researcher whose work has consistently examined the relationship between communication, understanding, and opportunity.
Through IAC Media, Arias also leads strategic communications and marketing initiatives for businesses, nonprofits, educational institutions, public-sector organizations, and global founders. Her work across sectors and markets provides a broad vantage point from which to examine the ideas, challenges, and opportunities shaping communities in Southern California and beyond.
While IAC Media and Brand LA will serve distinct purposes, both reflect Arias’s commitment to expanding access to knowledge, strengthening communities, and helping leaders and organizations communicate with greater clarity and impact.
“IAC Media allows me to continue working directly with organizations and leaders as they build, communicate, and grow,” Arias said. “Brand LA will provide an independent editorial space to explore the larger ideas and regional realities surrounding that work. Each has a different role, but both are rooted in the belief that better understanding creates better possibilities.”
The relaunch reflects a deliberate decision to preserve Brand LA’s identity while allowing it to evolve beyond its previous organizational chapter. Rather than remaining tied to a single sector or service model, the publication will engage a broader range of subjects, contributors, communities, and perspectives.
“My responsibility as Editor-in-Chief is to foster what made Brand LA meaningful while giving it the freedom to become something larger,” Arias added. “The legacy remains, but the possibilities are new.” The Brand LA publication will launch in January 2027.
About Ivy Arias
Ivy Arias is the Founder of IAC Media and Editor-in-Chief of Brand LA. She is an entrepreneur, communications strategist, author, and social sciences researcher whose work centers on the relationship between ideas, communication, and meaningful opportunity. Arias has supported entrepreneurs, institutions, nonprofit organizations, public agencies, and community leaders through strategic communications, marketing, mentorship, and cross-sector collaboration.
About IAC Media
IAC Media is a U.S.-based media and marketing agency committed to expanding economic opportunity and strengthening U.S. global competitiveness. The agency partners with businesses, nonprofits, and public-sector institutions to support leaders, mentor teams, strengthen brands, and expand communities. Through strategic communications, cross-cultural fluency, and market insight, IAC Media helps its partners reach new audiences, navigate markets, and create lasting impact.
About Brand LA
Launching in January 2027, Brand LA is an independently led regional publication providing free access to information, perspectives, and resources across business, entrepreneurship, leadership, education, community, culture, and civic life. Building on years of engagement throughout Southern California, Brand LA connects regional knowledge with the people and communities it can serve.
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